The fashion industry really was a soft target for Sasha Baron-Cohen’s Bruno and Ben Stiller’s Zoolander, but it still deserved the skewering. Yet, blithely unaffected, the industry carries on in its colossally self important, fatuous ways like a dim banker in a wine bar who doesn’t realise the joke’s on him.

And nothing combines pretentiousness and tactlessness like the fashion industry.

Read the caption at below the picture the Parallax Brief screen captured above: “The Vivienne Westwood show was based on ‘homeless chic’”.

She really has outdone herself. The Parallax Brief can’t wait to buy clothes that give him a certain air of vagrancy.

Good grief. What next? “Alexander McQueen is inspired by blood diamond slave worker dress”? “John Galliano goes leukemia chic”?

The words ‘rope’, ‘money’, ‘for’, and ‘old’ spring to mind.