Guido Fawkes has blogged accusing Labour of going negative by picking up on the “grass roots geek campaign” of snide and comic alternatives to the Conservatives’ airbrushed David Cameron advert. He ridiculed Labour Party HQ for being “so devoid of original ideas that they have taken to stealing internet memes again.”
Well, that may be so. The Labour Party should remain aloof of such matters, and let the grass roots take care of such indecorous — if funny — activities, while perhaps providing the occasional bit of inconspicuous encouragement. It really doesn’t do Labour any favours to be seen to be at the front of a snarling, infantile pack. But Guido’s hardly the right person to be moaning about this kind of campaigning. He personally revels in his image of being the Right’s leading gadfly, and his blog was almost certainly the trailblazer for such campaigning, and is still at the vanguard. Nobody did more than Guido to bring this tabloid, viral, populist style into the British political blogosphere — an achievement of which he is openly proud.
And he is right to be proud, says the Parallax Brief. His is still the most entertaining political blog out there, and his perspicacious muckracking is bitchily underrated by a jealous printed media corps. But that also means he’s probably about as qualified to complain about this kind of thing as Kelvin MacKenzie is to decry the dumbing down of the newspaper industry.
Meantime, in the same post, Mr. Fawkes raises a penetrating point about the relative quality of the Right’s electronic presence compared to the Left’s:
The official Labour Party site is usually visited only by the party faithful. You have to push your message out. Look at what the Tories are doing, they are paying to advertise their Cameron videos on YouTube, reaching out to people who are not already signed up supporters. There are no votes to be gained from repeating your message to faithful party supporters on the official website or the party affiliated sites like LabourList and LabourHome.
Ignoring for a moment the merits of advertising on YouTube, one thing that has always struck the Parallax Brief as odd is how much better the Right’s blogs are. If it were just a case of popularity and page traffic, then one may have been able to conjure all kinds of arguments (perhaps that it’s easier for the right to be sensationalist, or that it’s easier to blog when in opposition, or the right has better networks for promotion, or simply that right wing views are more popular.) But it goes beyond that. ConservativeHome is simply better than LabourList. There simply is no Guido fascimile of the left (thank God, they might touch and send the world supernova, or something). That’s not to say that there are no good left leaning blogs. Hopi Sen and LeftFootForward are both consistently excellent. It’s just that the general standard of content on the right is better than on the left.
If anyone can explain this, please let the Parallax Brief know.


Comments [ 37 ]